joi, 17 octombrie 2013

What about brand personality?

What about it? :-) Brand personality is a set of human characteristics that are attributed to a brand, in order to relate better wiht consumers. An effective brand will increase its brand equity by having a consistent set of values and traits. Having a personality adds value, sincerity, excitement, competence and screams SOPHISTICATION...loud and clear! Customers will be willing to buy a brand if its personality is similar to their own.  As human personality, brand personality is distinctive and enduring, makes it unique, makes it different. And "different" is good...remember? :-)

Brands with balls

If you're coordinating a brand with huge personality, this might be a huge advantage for you. Why? Because this may helps you to guide your communication efforts and helps you create feelings :-) Many people are feeling emotional attached by a brand. Feelings, when using a Volkswagen and a Samsung smarthphone, not emerge when using a Honda or a Nokia. (that's just my opinion) 

A brand with personality should serve as a consumer personal statement. A real brand should stand up for something. Costumers are not buying it just because. They have a reason and that reason sometimes worth billions of dollars, like Coca-Cola :-) Accordint to Interbrand, Coca-Cola is worthing almost 80 billion dollars. THAT'S HELL OF A REASON! Coke is unique, is cool, is young and fun. Ooops, there are actually at least 3 reasons :-) The ultimate expresion of personality occurs when a brand becomes an extension or an integral part of self. 

About Unknown

Digital and social media lover.

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