sâmbătă, 23 noiembrie 2013

Social Media Marketing TRENDS for 2014

When it comes to social media trends for 2014, sky is the limit! In 2014, marketers need to find new creative ways to increase brand awareness and engagement. They must be able to create shareable visual content and relevant storytelling for brands. #powerfulvisualcontent

Brands should be more human on social media and develop authentic personality, in order to get involved with consumers on the emotional level. Powerful visual content is the key to increase engagement on Facebook, Pinterest and Google+. So, marketers should focus on creating impact action hotos, videos and stories throughout visual content. And do not forget about infographics - they are still cool! 

In 2014, Twitter is about to go wild, especially for small and medium brands. For this kind of brands, Twitter represents a way out of Facebook World, which becomes more and more competitive and expensive for them. 2014 is about being efficient and not wasting time with  classic content, because you're brand is going to get lost in the Facebook crowded environment.  
There's more and more products and services out there in the world and less time for consumers to sort them out. So marketers need to reevaluate their strategy and create powerful stories around brands in order to be remembered. 

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