marți, 24 decembrie 2013

Creating sweet moments for people



"Creating sweet moment for people" campaign  is a good response to all the bad news that we are  surrounded with.
 Elite Sweet  created a real-time marketing campaing in order to turn bad news into good ones. Sweetenig the Headlines turned into the sweetest social media campaing :-) The good news videos reached over 1,5 milion views, Youtube channel subscribers rose by 923% and of course, the campaing had an extended media coverage.

So, what do you think? Ain't that a sweet brand initiative? :-) 

About Balaban Madalina

Digital and social media lover.

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