marți, 8 aprilie 2014

The state of mobile content marketing



Communication is changing rapidly and it is very important to understand how consumers are using mobile devices, in order to create the right content for them. 
It is estimated that by the end of 2016, 50% of the population will use/adopt tablets and other smart devices. 

Consumers are using smartphones, especially for:
  • sms and text messages
  • maps
  • while they are in stores or restaurants
Consumers are using tablets, especially for:
  • web browsing
  • e-mail
  • videos
  • play-games




Mobile open rates are increasing and this make a lot of sense, because checking email seems more natural on mobile devices. 

For brands, being on mobile is a big opportunity, if you're purpose is to become more visible, because consumers are connecting to the internet on mobile devices and on pc at different hours of the day. 

  • 09:00a.m - 11:00 a.m- mobile
  • 11:00 - 01:00 p.m - pc
  • 02:00p.m - 6:00 p.m - most of the people are connecting to internet on mobile devices, according to the context that they are placed. 
  • 08:00 p.m - 11:00 p.m - pc 



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About Balaban Madalina

Digital and social media lover.

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