sâmbătă, 27 decembrie 2014

Advertising: Together Against Bullying

Together against bullying is a public interest initiative in Canada. The goal of this project for young children is to increase their experience and comfort level with talking about feelings. What children learn is that everyone seems to have the same kinds of feelings.

Advertising: Together Against Bullying

Bullying behavior has long been a part of our society, so this advertisign campaign was meant to make people understand the damaging effects bullying has on all children involved has come into focus only in the last several decades. 

When people hurt you over and over, think of them like sandpaper. They may scratch and hurt you a bit, but in the end, you end up polished and they end up useless.Chris Colfer

Together Against Bullying: Hand

Together Against Bullying: Car

Together Against Bullying: Quicksands

Together Against Bullying: Cat

Together Against Bullying: Mosquiot

Together Against Bullying: Tree

Advertising Agency: Brad, Quebec City, Canada
Creative Director: Yvan Cote
Art Director: Jasmin BrochuYvan Cote
Copywriters: Stephane VeilleuxPhilippe Coulombe
Illustrator: Daniel Boulanger
Account Service: Dany Renauld, Karine Blouin, Marie-Pierre Levesque
Agency Producers: Stephanie BeaudinLinda Leroux
Production Company: Nova Film
Producer: Dominik Beaulieu
Director: Simon Bouchard
Sound Production: Jean-Philippe Jourdain / Studio Expression

Source of information: adsoftheworld.com 
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