marți, 30 decembrie 2014

B2B Content Marketing Research - North America

This  B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America was produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove. This research reflects the progress in the advertising industry, because marketers who take the time to document their content marketing strategy are more effective than those who don’t.

B2B Content Marketing Research - North America

According to the research report, most B2B marketers have an content marketing strategy, but only 35% have documented it. According to the study, B2B marketers in North America are using social media content as a tactic, especially for brand awareness

Source: photo source

That's why 84% say brand awareness is the most important goal for them to follow their content marketing strategy and 63% say website traffic  use this metric to assess content marketing success. 

In this B2B content strategy research report we will also find: 

  • which content marketing initiatives are B2B marketers working on;
  • profile of a Best-in-Class B2B content marketer;
  • differences between B2B and B2C content marketers.

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