miercuri, 10 decembrie 2014

Facebook's call to action buttons results

Facebook Call-to-action buttons have been working very good for advertisers during this year and according to AdRollclickthrough rate (CTR) lift significantly from using a CTA button with 2.85x.

Facebook's call to action buttons results 

In February, Facebook added 5 CTA buttons on their News Feed ads:

  • Shop Now
  • Book Now
  • Learn More
  • Sign Up
  • Download. 
It seems that Learn More button is the top CTR performer, even if is not the most popular call to action button in Facebook. Shop Now is the most popular call-to-action button and also it is the most used by brands from apparel, electronics, home, crafts and hobbies industries. 

During this year, marketers have tried to create a connection between ad objective and call-to-action buttons, but this one month test revealed that Learn More is the best performer. 

Photo Source: insidefacebook.com 

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