luni, 5 ianuarie 2015

Advertising: McDonald’s - Choose Lovin’

McDonald's lauched a new ad campaign, in which the company is emphasizing the lovin' aspect, by making it more creative and positive. Using animated characters, the company is putting "the lovin" concept back on the table. 

Advertising: McDonald’s - Choose Lovin’

According to Doborah Wahl, Chief Marketing Officer at McDonald's USA, McDonald's is moving from a philosophy of billions served to billions heard.  
We love serving burgers but at our core, McDonald's has always been about serving people. Doborah Wah

Agency: Leo Burnett

Client: McDonald's USA 
Year: 2015.
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