sâmbătă, 3 ianuarie 2015

Advertising: Nothing to be proud of - Danube

Nothing to be proud of - Danube

This is Danube Sturgeons Extinction Awareness Campaign for WWF.

The sturgeon, a 200-million year old species, is about to be extinct due to overfishing in Danube. The campaign aimed at Informing people of the problem and directing them to the site for more. The idea was based on the insight that catching big fish is a source of pride. But what is there to be proud of If you catch a fish and contribute to its disappearance? Nothing indeed. The campaign included tv, print, radio, one to one and digital executions. Ogilvy Sofia

Agency: Ogilvy Group Sofia
Client: WWF
Year: 2014.
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