vineri, 9 ianuarie 2015

Case Study: First apartment designed by everybody on Pinterest

The apartment from this case study is considered the most famous apartment in America. This is the first apartment designed by everybody on Pinterest. 5 days people from all over the world colaborated to design 5 rooms with hundreads of pieces.

First apartment designed by everybody on Pinterest

Home decor retailer CB2 invited milions of Pinterest users to design an apartament in real-time. This is the first major brand advertising from the company, created by Mother New York
They wanted an inspiring, exciting brand campaign that did something new and showed the world that they were a creative company. We imagined doing something in the social media space and bridging that to the real world was the best demonstration of that.  Mark Aver, creative director at Mother
CB2: First apartment designed by everybody on Pinterest - Case Study
APTCB2 - Case Study from STOPP/FAMILY on Vimeo.

CB2: First apartment designed by everybody on Pinterest - Making of
About Balaban Madalina

Digital and social media lover.

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