joi, 8 ianuarie 2015

Case Study: Life-Saving Cable Project

Azerbaijan is in constant need of blood donors, because it has the highest number of thalassemic births in the world. The most important problem is that there are never enough donors. What Y&R Moscow did was creating a simple parallel to communicate: they invented a bracelet that allows to donate energy from one Android phone to another, as  giving blood to someone.

Case Study: Life-Saving Cable Project


Agency: Y&R Moscow
Brand: Nar Mobile

Life-Saving Cable Project Making of

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