vineri, 27 februarie 2015

Advertising: Where this Coca-Cola bottle comes from?

Coca-ColaTale of Contour
With Tale of Contour campaign,  Coca-Cola is celebrating 100 years of the Coca-Cola bottle, by emphasizing a great journey.This campaign is a great story, full of imagination about the creation of the Coca-Cola bottle.

Advertising: Coca-Cola - "Tale of Contour" 
It is through this journey that the bottle obtains its unique features - its iconic curves, its flutes and red ribbon - and gets filled with icy-cold Coca-Cola as it ends its ride back in the hands of the refreshed older brother. Coca-Cola

Agency: Ogilvy and Mather
Advertiser: Coca-Cola
Country: France
Year: 2015.
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