vineri, 27 martie 2015

Advertising: Toyota - The Story Under The Hood


Toyota was named Consumer Reports' most reliable car brand for the eighth consecutive year, so they invited people to discover the story under the hood, like people never having to look under the hood.

Toyota - The Story Under The Hood
Toyota created an interactive mobile app that gives drivers another reason to look under the hood, by integrating a powerful storytelling element. The app is able to recognizes any Toyota model by license plate recognition and renders it exactly, in terms of color, model, license plate. So, find out what Toyoto is hiding under the hood: 



Advertiser: Toyota 
Location: Madrid, Spain
Year: 2015. 
About Balaban Madalina

Digital and social media lover.

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