luni, 23 martie 2015

Case Study: Porsche 24H social race

Ecology and Elegance are Possible
This is the first 24 Hour Social Race between two major social media platforms: Twitter VS. Weibo (USA against China), in order to announce Porsche's return to the legendary race, the 24 Hours of Le Mans.
Case Study: Porsche 24H social race
During the 24H social race, all those 750.000 users have sent 70.000 tweets on Twitter and Weibi, with a maximum speed of 6.355 tweets per hour. 



Advertiser: Porsche 
Year: 2015.
About Balaban Madalina

Digital and social media lover.

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