luni, 23 martie 2015

Case Study: Spontex - The Break-Up

Ecology and Elegance are Possible

Spontex is a cellulosic kitchenware french brand. Spontex brand mascot is this cute littler Spontex hedgedog, which has a lot of fans in social media. This "break-up" campaign was created to get the audience's attention, increase visibility on social media and get people involved in conversations with the brand.

Case Study: Spontex - "The Break-Up"

TV Ad - Spontex 2007

Advertiser: Spontex
Location: France
Year: 2014.

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