marți, 28 aprilie 2015

Case Study: Audi TT 4DX Test Drive

Audi TT let everyone experience the new car, by applying the brand new movie technologies to a TV commercial. This was the first cinema test drive, that achieved more than 70.000 participants. 

Audi TT 4DX Test Drive

Agency: BBDO Russia
Advertiser: Audi
Location: Russia
Year: April, 2015.

What is 4DX ? 

4DX represents a motion picture technology and it was developed by South Korean company CJ 4DPLEX
Advancing the movie theater experience from watching the movie to almost living it, 4DX is the ultimate in state of the art technology delivering a fully immersive cinematic experience. Inside every dedicated 4DX auditorium, motion chairs and environmental effects such as wind, bubbles, and scent work in perfect synchronicity with the action on screen. CJ 4DPLEX

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