marți, 12 mai 2015

Case Study: Audi TT Brochure Hack

The Audi TT is the first model to feature the revolutionary Virtual Cockpit. The main challenge was to inspire customers by using a futuristic feature combined with a conventional sales brochure. 

Case Study: Audi TT Brochure Hack

This brochure represents an augmented journey through the virtual cockpit, where the potential customers could launch the app and start their Audi TT digital journey. Also, users could onfigure the car and request a test drive.

Advertiser: Audi
Agency: Razorfish
Location: Berlin
Year: 2015.

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