vineri, 8 ianuarie 2016

Case Study: Run With Heart Foundation - "Moving Tracks"

The main goal of this campaign was to encourage teens who never run to do so, by using the power of their favourite music. But there was a catch. The song plays, when the teens were actually running. There's what came out. 

Run With Heart Foundation - "Moving Tracks"

Photo top: source

Agency: Saatchi & Saatchi
AdvertiserRun With Heart Foundation
Year: 2015.
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