marți, 1 noiembrie 2016

Go Wild with Cognitive - a nice B2B storytelling experience

 Guiding clients into the cognitive era might be a difficult task, especially when there are many technical aspects involved. But even if we are talking about B2B or B2C marketers, storytelling is one of the key ingredients to take into consideration for content amplification success.

B2B storytelling experience

Go wild with cognitive is a very nice B2B storytelling example that is both useful for marketers and easy to understand. The idea is build starting from the analogy between the business environment nowadays and the real jungle. Without being intrusive, the story creates a several scenarios for viewers and drives them into a journey, by offering them business solutions.

Photo top source: BusinessPartnerVoices 
Video Source: IBM Systems 
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