luni, 13 februarie 2017

Advertising: Equality by Nike



Is this the land history promised? This field of play. #Equality is the brand new campaign by Nike, which encourages users to show their support on social media by downloading the equality avatar.

Is this the land history promised?
This field of play.
Where the dream of fairness and mutual respect lives on.
Where you are defined by actions, not your looks and beliefs.
For too long these ideals have taken refuge inside these lines.
Equality should have no boundaries.
The bond between players should exist between people.
Opportunity should be indiscriminate.
Worth should outshine color.
The ball should bounce the same for everyone.
If we can be equals here, we can be equals everywhere. 

   
Agency: Wieden + Kennedy 
Location: USA 
Advertiser: Nike 
Date: February 2017
About Balaban Madalina

Digital and social media lover.

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